Today’s business world is a cycle of marketing for clients, serving clients for monetary recompense, and then marketing for more clients. Everyone says more is better and we often measure success by how many new clients are flocking to a certain business owner. In lieu of income, running a business is more about constantly gaining new clients then pouring everything into your current and past clients. But is that really true?
When I stepped into the world of photography a couple of years ago, I was pouring all of my effort into gaining new clients instead of fiercely loving and serving the ones I already had. I mean, I tried to be gracious and kind and helpful, but I didn’t really understand how to simultaneously pour everything into my current clients and yet grow my business and gain more customers … that is, until this year. . .Read More